We use Google Analytics. It is a website monitoring tool which is added to a website manually using a tracking code and ID which matches our account. You can see it when you right-click and select "inspect" on our website, and look in the head section.
We want to look at how people use the website, which events are the most popular, and how we can improve the overal usability. The data shows us where people click and scroll, so we can determine what is most important to everyone.
We also look at how many people visit the website every day/week/month/year and split the quanity between new visitors and existing visitors.
All this information helps us understand what people like and not like about our website. We can then determine what features to add/remove, and what needs to be improved.
Definately. We offer you the choice when you first visit our website to Accept or Decline our tracking. If you wish to change your innitial choice, simply email us on hello@playplan.co.uk and we will add your IP address to a list which our Google Analytics account should ignore.
Last updated: 27 June 2024